Marketing: An Introduction

349.90 EGP
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The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practi... more on CAIRO BOOKS

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The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practi... more on CAIRO BOOKS

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  • The best price of Marketing: An Introduction by CAIRO BOOKS in Egypt is 349.90 EGP
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  • The first appearance of this product was on Aug 30, 2014
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CAIRO BOOKS's Description

The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging students to practice and apply what they've learned. The book covers the marketing environment, making sense of markets and buyer behavior, the marketing mix, and managing marketing.

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