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وصف كتب مصر
The Second Edition of Marketing: An Introduction provides a clear and
accessible grounding in theory, and brings the principles of marketing to life
by illustrating their practical applications through numerous examples and case
studies. Each chapter contains activities, focus boxes, and self-test
questions, encouraging students to practice and apply what they've learned. The
book covers the marketing environment, making sense of markets and buyer
behavior, the marketing mix, and managing marketing.