Originally founded in Nigeria by Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler, with funding from Rocket Internet, Jumia rapidly became one of Egypt’s leading shopping malls. It prides itself with a variety of products that serves all of your needs. Whether you are looking for electronics, kitchen appliances or home decor, Jumia seeks to present you with the best quality from the most prominent brands. Not to mention that since its inception in 2012, Jumia became very successful in the fashion industry through introducing F A S H I O N BY JUMIA creating one of the broadest clothing selection available online in Egypt by collaborating with household names in the fashion industry like Adidas, Wave, Jack & Jones as well as well-established local brands like Nas and Activ. Jumia offers, established offline merchants an ecommerce storefront solution that allows selling your own products through Jumia’s website. Jumia’s delivery service varies by category and location; however within 72 hours of your order, they should confirm an exact date providing you with a verification code to track your shipment. If you changed your mind after receiving and paying for the product, you can return it within 7 days; however shipping costs apply. For their exchange policy, you are offered 14 days, also with additional shipping costs. Although a few customers have reported facing some delays with delivery, Jumia’s customer care appears very responsive to their customers’ concerns.
Like almost all other Egyptian stores, Jumia offers cash on delivery or credit card payment. To first-time shoppers with online shopping, selling, and return/exchange process, Jumia has Youtube tutorials which explains how to use their website. Youtube is also used as a promotional medium for Jumia advertising their latest promotions and products creatively to their customers. Not only that but unlike many stores, Jumia maintains a tech video blog, to help you choose the right tech gadget by weighing its pros and cons. If you want an easier way to stay updated with their products and promotions you can follow them on Facebook, Twitter and Instagram or sign up for their newsletter and receive EGP 50 off!
Jumia also has an affiliate program where you can sign up for free and advertise using their many advertising tools and earn up to 11% commission when someone purchases a product through your ad.