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Persuasive Communication, Second Edition

394 ج.م.

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* Number Of Pages 351 * Publisher The Guilford Press * Copyright 2003 * Edition 2nd edition This popular text provides a comprehensive introduction to the study of persu... المزيد عند جوميا

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* Number Of Pages 351 * Publisher The Guilford Press * Copyright 2003 * Edition 2nd edition This popular text provides a comprehensive introduction to the study of persu... المزيد عند جوميا

سعر ومواصفات Persuasive Communication, Second Edition

  • أفضل سعر لـ Persuasive Communication, Second Edition من جوميا فى مصر هو 394 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى أكتوبر 28, 2014

المواصفات الفنية

SKU:JU030BKAEG9DNAFAMZ
الموديل:9781572307025
اللون:Multi‎-Color
المؤلف:Stiff‎,‎ James B‎.‎Mongeau‎,‎ Paul A‎.‎

وصف جوميا

  • Number Of Pages 351
  • Publisher The Guilford Press
  • Copyright 2003
  • Edition 2nd edition

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects‎.‎ Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research‎,‎ the core features of persuasive transactions‎,‎ and major models of persuasive communication‎.‎ Distinguished by its clear organization and wealth of concrete examples‎,‎ this is an ideal text for advanced undergraduate‎- and graduate‎-level courses for students with a basic understanding of quantitative research methods‎.‎ New to This Edition‎:‎ *Incorporates empirical and theoretical advances‎.‎ *Chapters on the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence‎,‎ among other topics‎.‎

مميزات وعيوب Persuasive Communication, Second Edition

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