This product may not be available anymore.

Persuasive Communication, Second Edition

394 EGP

LiveOut of stock

* Number Of Pages 351 * Publisher The Guilford Press * Copyright 2003 * Edition 2nd edition This popular text provides a comprehensive introduction to the study of persu... more on Jumia

Check it on Jumia

* Number Of Pages 351 * Publisher The Guilford Press * Copyright 2003 * Edition 2nd edition This popular text provides a comprehensive introduction to the study of persu... more on Jumia

Persuasive Communication, Second Edition Details

  • The best price of Persuasive Communication, Second Edition by Jumia in Egypt is 394 EGP
  • Available payment methods are
    Cash on DeliveryCredit CardE-Payment
  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • The first appearance of this product was on Oct 28, 2014

Technical Specifications

SKU:JU030BKAEG9DNAFAMZ
Color:Multi-Color
Model:9781572307025
Author:Stiff, James B.Mongeau, Paul A.

Jumia's Description

  • Number Of Pages 351
  • Publisher The Guilford Press
  • Copyright 2003
  • Edition 2nd edition

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. New to This Edition: *Incorporates empirical and theoretical advances. *Chapters on the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics.

Reviews of Persuasive Communication, Second Edition

  • No reviews exist yet for this product.