Persuasive Communication, Second Edition

394 EGP In stock

* Number Of Pages 351 * Publisher The Guilford Press * Copyright 2003 * Edition 2nd edition This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of ... more on Jumia

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  • The best price of Persuasive Communication, Second Edition by Jumia in Egypt is 394 EGP
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Persuasive Communication, Second Edition are sold at BookSpot, Alef Bookstores, Diwan with prices starting at 10 EGP
  • The first appearance of this product was on Oct 28, 2014
  • Amongst similar products of Persuasive Communication, Second Edition the cheapest price is 10 EGP from BookSpot

Technical Specifications

  • SKU:

    JU030BKAEG9DNAFAMZ

  • Model:

    9781572307025

  • Color:

    Multi-Color

  • Author:

    Stiff, James B.Mongeau, Paul A.

Jumia's Description

  • Number Of Pages 351
  • Publisher The Guilford Press
  • Copyright 2003
  • Edition 2nd edition

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. New to This Edition: *Incorporates empirical and theoretical advances. *Chapters on the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics.

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