Persuasive Communication, Second Edition Book Details

  • The best price of Persuasive Communication, Second Edition Book by Jumia in Egypt is 480 EGP
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  • Similar products to Persuasive Communication, Second Edition Book are sold at Jumia with prices starting at 1,000 EGP
  • The first appearance of this product was on Oct 28, 2014
  • Amongst similar products of Persuasive Communication, Second Edition Book the cheapest price is 438 EGP from Jumia

Technical Specifications

SKU:JU030BKAEG9DNAFAMZ
Color:Multi-Color
Model:9781572307025
Author:Stiff, James B.Mongeau, Paul A.
Main Material:Not Applicable

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Jumia's Description

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. New to This Edition: *Incorporates empirical and theoretical advances. *Chapters on the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics.

Persuasive Communication, Second Edition Book Price insights and history

  • The cheapest price of Persuasive Communication, Second Edition Book in Egypt was 394 EGP from Jumia within the past 76 months
  • The highest price of Persuasive Communication, Second Edition Book in Egypt was 480 EGP from Jumia within the past 76 months
  • The price difference between the cheapest and highest price of Persuasive Communication, Second Edition Book in Egypt is 86 EGP from Jumia within the past 76 months
  • The average price of Persuasive Communication, Second Edition Book in Egypt is 437 EGP from Jumia within the past 76 months

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