Well‎-known for its balanced approach to media industries and professions‎,‎ ‎"‎Dynamics of Mass Communication‎"‎ offers a lively‎,‎ thorough‎,‎ and objective introduction for mass communication majors and non‎-majors alike‎.‎ ‎"‎Dynamics of Mass Communication‎"‎ takes a comprehensive and balanced look at the changing world of mass media‎.‎ The new edition explores how the traditional mass media are dealing with shrinking audiences‎,‎ evaporating advertising revenue and increased competition from the internet‎.‎ The 11th edition brings students up‎-to‎-date on the latest developments in the media world including Facebook‎,‎ Twitter and other social media‎;‎ new media business models‎;‎ e‎-book readers‎;‎ online video sites such as YouTube and hulu‎.‎com‎.‎‎;‎ the decoupling of advertising from media content‎;‎ and‎,‎ many more‎.‎