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Generic Dynamics of Mass Communication : Media in Transition Details

  • The best price of Generic Dynamics of Mass Communication : Media in Transition by Jumia in Egypt is 528 EGP
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Technical Specifications

SKU:JU030BKAJ4OWNAFAMZ
Model:9780071221467
Author:Joseph R Dominick
Product Dimensions:1079x850x79

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Jumia's Description

  • Format: Paperback
  • Number Of Pages: 512 pages
  • Dimensions: 216 x 274 x 20mm
  • Weight: 1,061.4g
  • Publication date: 01 Apr 2010
  • Publisher: McGraw-Hill Education - EuropeImprint: McGraw Hill Higher Education

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.

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