‎"‎BH CIM Coursebooks‎"‎ are crammed with a range of learning objective questions‎,‎ activities‎,‎ definitions and summaries to support and test your understanding of the theory‎.‎ The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies‎.‎ Carefully structured to link directly to the CIM syllabus‎,‎ this Coursebook is user‎-friendly‎,‎ interactive and relevant‎.‎ Each Coursebook is accompanied by access to MARKETINGONLINE‎,‎ a unique online learning resource designed specifically for CIM students which can be accessed at any time‎.‎ Written specially for the Analysis and Evaluation module by the Senior Examiner‎,‎ this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners‎'‎ reports to enable you to practise what has been learned and help prepare for the exam‎.‎