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CIM Coursebook Analysis and Evaluation 07/08

274 EGP
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* Publisher: Elsevier * Copyright:2007 * Language: English * ISBN13 :9780750685016 * Number Of Pages: 288 pages * Author: Wendy Lomax "BH CIM Coursebooks" are crammed... more on Jumia

Check it on Jumia

* Publisher: Elsevier * Copyright:2007 * Language: English * ISBN13 :9780750685016 * Number Of Pages: 288 pages * Author: Wendy Lomax "BH CIM Coursebooks" are crammed... more on Jumia

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Technical Specifications

SKU:JU030BKAKHF5NAFAMZ
Model:BACCAH - 9780750685016
Author:Wendy Lomax
Main Material:Paperback

Jumia's Description

  • Publisher: Elsevier
  • Copyright:2007
  • Language: English
  • ISBN13 :9780750685016
  • Number Of Pages: 288 pages
  • Author: Wendy Lomax
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Analysis and Evaluation module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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