The concept behind this fragrance was of new possibilities, new directions. Crisp and clean as the fashion outlook of Perry Ellis. The tag line for this scent was "Life Is How You Change It.Perry Ellis 360 Cologne by Perry Ellis, Launched in 1995, perry ellis 360 is a fresh, iconic men’s fragrance. Notes of fresh juniper berries, tangerine, and pineapple give this scent a fruity, refreshing aroma. Still, the cologne is not overly sweet, due to other notes of sage, jasmine and lavender. Meanwhile, vetiver, musk and woody notes provide a memorable foundation for this sophisticated fragrance. This cologne is light, airy and wearable, making it the perfect selection for daytime events. Fashion-forward men choose to wear this fragrance to the office, boardroom or beach. Perry Ellis is a world-famous fashion brand making both men’s and women’s clothing, accessories, home goods and fragrances. The first of the label’s colognes hit shelves in 1985. Since then, the brand has continued to excite consumers with its fresh, sophisticated approach to fragrances. This scent comes in a tubular blue-hued bottle with the company’s classic logo clearly emblazoned on front. The outside packaging is cool and sleek, featuring a gray box with white branding.