Olay Anti-Wrinkle Firm and Lift day cream visibly reduces the signs of ageing in just 14 days.Features Skin firmer in 28 days.Helps reduce the appearance of fine lines.More radiant glowing skin in 7 days.With Skin Renewal Complex which activates surface cell renewal to reveal younger looking skin.Dermatologically Tested, non-greasy formula.Ideal for women aged 40+. BenefitsOlay Anti-Wrinkle Firm & Lift Day Cream with SPF15 is a multi-vitamin daily moisturiser which visibly reduces lines and wrinkles in 14 days. It also nourishes skin while UV filters and Vitamin E help protect skin from daily UV damage and prevent premature skin ageing. Age can be nothing but a number! Look as young as you feel with Olay Anti-Wrinkle Firm & Lift day cream. With its proven Skin Renewal Complex, combining anti-ageing ingredients, Niacinamide and Pro-Vitamin B5, this range of face care products works to visibly reduce lines and wrinkles in just 14 days, while also helping to firm the skin. RESULTS of using this day mosituriser cream can be seen week by week: WEEK 1: More radiant glowing skin. WEEK 2: Lines and wrinkles appear reduced. WEEK 3:Skin has a lifted appearance. WEEK 4:Skin feels firmer.