Immerse yourself in breath-taking 4K HDR detail.See every detail in stunning 4K HDR with the Hisense B7100, offering 4x more pixels than Full HD. HDR technology, supporting HDR 10 and HLG formats to stream contents from the likes of BBC iPlayer, makes blacks darker, whites brighter and enhances contrast. With an intuitive VIDAA U 3.0 Smart TV OS it’s never been simpler to access entertainment from Netflix and Prime Video.Maximising contrast and colour accuracy.HDR dramatically enhances detail by maximising contrast and colour accuracy for more true-to-life colours and amazing levels of clarity. The detail in the darkest areas of a picture aren't lost. Equally, very bright areas of a picture don't blow out.4x more pixels than Full HD.With 4x more pixels than traditional Full HD, Hisense’s 4K Ultra HD resolution is the benchmark for stunningly realistic picture quality and pin-sharp clarity.DTS Studio Sound: Every kind of sound perfected.Volume Levelling, Bass Enhancement, Speaker EQ and Dialog Enhancement technology work hand-in-hand for the ultimate audio experience.Clean View; Picture purity.Advanced noise reduction technology automatically analyses the input signal and removes detected noise, guaranteeing crystal clear resolution. Sit back and enjoy clean, lifelike pictures.Smart TV simplified.Introducing a new Smart TV OS from Hisense. Never has a Smart TV been easier to use. With a simplified design that allows you to effortlessly switch between all of your favourite apps and devices in three or fewer steps, VIDAA U makes it easier and quicker to enjoy a world of on-demand entertainment.One touch accessFaster access to your favourite TV apps with only one touch. Simply press one of the dedicated buttons on your remote to start watching the latest entertainment on Netflix, Prime Video.