Whitman tells us that well thought out and executed advertising can do wonders for your business’ bottom line. Effective ad copy needs to be persuasive, understand what the consumer wants and needs and then attempt to address those critical points.

,  “How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG Money Selling Anything to Anyone”, is focused on the principles of teaching sellers how to convince consumers to spend their hard-earned money.

Advertisers need to focus on the creation of their ad copy on being either intelligent or creative — which will help motivate people to purchase something they may not need (but now want).