Aveeno daily moisturizing lotion unlike ordinary lotions, contains natural oatmeal blended with rich emollients to moisturize your skin for a full 24 hours. The unique oatmeal formula of Aveeno also helps prevent and protect dry skin, providing temporary relief of the scaling and chapping associated with dry skin. This naturally nourishing, nongreasy formula absorbs quickly, is noncomedogenic (won't clog pores), and contains no added fragrance. Aveeno daily moisturizing lotion leaves your skin soft, smooth and naturally healthy looking.

Locks in moisture and helps prevent dry skin.

The Aveeno brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier helps prevent and protect dry skin.

Oat:

Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions. That’s because the special properties of oat give it an enhanced ability to absorb moisture and relieve dry, itchy, irritated skin.

In 1945, the founders of the Active Naturals Brand developed a special milling process to create colloidal oatmeal. This finely ground oat locks in moisture and retains the soothing effects of the whole oat grain, relieving dry or irritated skin.

Colloidal Oatmeal:

Active Naturals Colloidal Oatmeal can serve as a skin protectant. It has the ability to attract moisture to the skin and to form a protective barrier.