Taking full account of the economic situation in the region following the Gulf War, this practical handbook shows how to make the most out of the business opportunities in the region, especially those created by the reconstruction programme in Kuwait. Unique features of the book include:. * Analysis of economic background, including tax, pricing and government tendering. * Details of the cultural background including business customs. * Banking and finance details, including retail banking, currency exchange, foreign investment and capital markets. * How to market, including market research, advertising and profiles of main markets. * Sales techniques. * Details of import regulations, payment and delivery. * Employment. The book is comprehensively indexed and cross-referenced allowing readers to locate information on particular business operations or countries quickly.