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Generic Strategic Marketing Planning, Second Edition By Cengage Learning Details

  • The best price of Generic Strategic Marketing Planning, Second Edition By Cengage Learning by Jumia in Egypt is 576 EGP
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  • The first appearance of this product was on Dec 12, 2017

Technical Specifications

SKU:JU030BK0XFSI6NAFAMZ

Jumia's Description

  • Category Type: Self Help
  • ISBN: 9781856176170
  • Author: Gilligan, ColinWilson, Richard M.S.
  • Publisher: Cengage Learning
  • Binding: Paperback
  • Book Language: English
  • Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes:

    Changing corporate perspectives on the role of strategic marketing activity

    Changing social structures and the rise of social tribes

    The significance of the new consumer and how the new consumer needs to be managed

    New thinking on market segmentation

    Changing routes to market

    Developments in e-marketing

    Changing environmental structures and pressures

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