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سعر ومواصفات Generic Strategic Marketing Planning, Second Edition By Cengage Learning

  • أفضل سعر لـ Generic Strategic Marketing Planning, Second Edition By Cengage Learning by جوميا فى مصر هو 576 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى ديسمبر 12, 2017

المواصفات الفنية

SKU:JU030BK0XFSI6NAFAMZ

وصف جوميا

  • Category Type‎:‎ Self Help
  • ISBN‎:‎ 9781856176170
  • Author‎:‎ Gilligan‎,‎ ColinWilson‎,‎ Richard M‎.‎S‎.‎
  • Publisher‎:‎ Cengage Learning
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English
  • Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike‎.‎ It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process‎.‎ Leading authors in this sector‎,‎ Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years‎.‎ Updated information in this new edition includes‎:‎ * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e‎-marketing * Changing environmental structures and pressures

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