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Retailing : An Introduction

582 EGP
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* Format: Paperback * Number Of Pages: 352 pages * Dimensions: 170 x 232 x 20mm * Weight: 557.93g * Publication date: 31 Dec 2004 * Publisher: Pearson Education Limit... more on Jumia

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Technical Specifications

SKU:JU030BKAJ4DANAFAMZ
Model:9780273678199
Product Dimensions:913x669x79
Author:Roger Cox, Paul Brittain

Jumia's Description

  • Format: Paperback
  • Number Of Pages: 352 pages
  • Dimensions: 170 x 232 x 20mm
  • Weight: 557.93g
  • Publication date: 31 Dec 2004
  • Publisher: Pearson Education LimitedImprint: FINANCIAL TIMES PRENTICE HALL

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

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