Retail Marketing Management Details

  • The best price of Retail Marketing Management by Jumia in Egypt is 440 EGP
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  • Similar products to Retail Marketing Management are sold at Jumia with prices starting at 660 EGP
  • The first appearance of this product was on Apr 02, 2016
  • Amongst similar products of Retail Marketing Management the cheapest price is 320 EGP from Jumia

Technical Specifications

SKU:JU030BKAKH3RNAFAMZ
Color:n/a
Model:BACCAH - 9780273655114
Author:David Gilbert
Main Material:Paperback

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Jumia's Description

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

Retail Marketing Management Price insights and history

  • The cheapest price of Retail Marketing Management in Egypt was 362 EGP from Jumia within the past 77 months
  • The highest price of Retail Marketing Management in Egypt was 440 EGP from Jumia within the past 77 months
  • The price difference between the cheapest and highest price of Retail Marketing Management in Egypt is 78 EGP from Jumia within the past 77 months
  • The average price of Retail Marketing Management in Egypt is 393.67 EGP from Jumia within the past 77 months

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