Business to Business Marketing Management

253 EGP
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* Number Of Pages 424 * Publisher Thomson Learning * Copyright 2005 * Edition 1 Edition This pioneering new text covers current theories on business-to-business marketin... more on Jumia

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Business to Business Marketing Management Details

  • The best price of Business to Business Marketing Management by Jumia in Egypt is 253 EGP
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  • The first appearance of this product was on Nov 11, 2014

Technical Specifications

SKU:JU030BKAEIN1NAFAMZ
Color:Multi-Color
Model:9781844800018
Author:Alan Zimmerman, Jim Blythe

Jumia's Description

  • Number Of Pages 424
  • Publisher Thomson Learning
  • Copyright 2005
  • Edition 1 Edition

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.

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