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Retail Marketing Management Details

  • The best price of Retail Marketing Management by Jumia in Egypt is 728 EGP
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Technical Specifications

SKU:JU030BKAJ6ULNAFAMZ
Model:9780273655114
Author:David Gilbert

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 472 pages
  • Dimensions: 188 x 242 x 28mm
  • Weight: 879.98g
  • Publication date: 01 Feb 2003
  • Publisher: Pearson Education Limited

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

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