This book covers essential elements of building and understanding regression models within the context of business and economics. It is a nonmathematical treatment that is accessible, even to readers with limited statistical backgrounds. It is useful for business professionals, MBA students and others who seek to understand regression analysis without having to work through tedious mathematical and statistical theory. The importance of using regression models in modern business and economic analysis can hardly be overstated. In this book we describe exactly how such models can be developed and evaluated. The data used is real data with real world business applications, not data that has been contrived to demonstrate some purely academic point. These data are likely to be encountered and used in the actual world of business. In an appendix using screen shots and step by step instructions, we include how to do use Excel to perform regression analysis. When readers have completed this book they will understand how to...