Meet THE liquid lip that launched a lipstick revolution! The world went matte when Everlasting Liquid Lipstick first debuted: Eye-catching matte lipstick in a comfortable liquid formula with extreme long wear? It was unheard of! 4 years and 40+ shades later, Everlasting Liquid Lipstick is still rockin’ hard as Kat Von D’s #1 bestseller and it’s not hard to see why!

Take your pick from 40+ insanely pigmented shades designed for every skin tone—tons of reds (Kat Von D’s fave!), unique color pops you won’t find anywhere else and a full spectrum of nudes including Lolita, the iconic shade that looks beautiful, and different, on everyone.

Unleash high-pigment, long lasting lipstick with an effortless swipe of the doe-footed wand. Everlasting Liquid Lipstick makes it easy to get a crisp, precise lip look. This creamy formula glides over lips like a gloss and sets to a true matte finish, plus it’s packed with natural moisturizers, including Vitamin E and Sunflower Seed Wax. Matte lipstick has never felt so comfortable!