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Groundswell: Winning in a World Transformed by Social Technologies Details

  • The best price of Groundswell: Winning in a World Transformed by Social Technologies by Alef Bookstores in Egypt is 187 EGP
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  • Similar products to Groundswell: Winning in a World Transformed by Social Technologies are sold at Jumia with prices starting at 381 EGP
  • The first appearance of this product was on Apr 17, 2014

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Alef Bookstores's Description

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

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