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Generic Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses By daab Details

  • The best price of Generic Green Giants: How Smart Companies Turn Sustainability into Billion- Dollar Businesses By daab by Jumia in Egypt is 388 EGP
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  • The first appearance of this product was on Oct 25, 2017

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Jumia's Description

  • Category Type: Self Help
  • ISBN: 9780814436134
  • Author: E. Freya Williams
  • Publisher: daab
  • Binding: Paperback
  • Book Language: English
  • What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
  • Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including:
  • Iconoclastic Leadership fueled by deep conviction and a rebellious streak
  • Disruptive Innovation that uses sustain ability to spur the development of radically better products and services
  • A Higher Purpose that ignites the company - when the mission leads, profits follow
  • Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer
  • This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from
  • start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins
  • and are growing faster than their conventional counterparts.
  • Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

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