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Generic Global Communication : Theories, Stakeholders and Trends Details

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Technical Specifications

SKU:JU030BKAJ97QNAFAMZ
Model:9781118622025
Author:Thomas L McPhail

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 336 pages
  • Dimensions: 188 x 244 x 18mm
  • Weight: 599.99g
  • Publication date: 28 Jan 2014
  • Publisher: John Wiley and Sons Inc

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field. * A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details * Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China * Includes new information on the phone hacking scandal by News Corporation s employees in the UK * Explains the significant changes in the communication industry both in the US and elsewhere * Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring * Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail

Generic Global Communication : Theories, Stakeholders and Trends Price insights and history

  • The cheapest price of Generic Global Communication : Theories, Stakeholders and Trends in Egypt was 821 EGP from Jumia within the past 79 months
  • The highest price of Generic Global Communication : Theories, Stakeholders and Trends in Egypt was 1,027 EGP from Jumia within the past 79 months
  • The price difference between the cheapest and highest price of Generic Global Communication : Theories, Stakeholders and Trends in Egypt is 206 EGP from Jumia within the past 79 months
  • The average price of Generic Global Communication : Theories, Stakeholders and Trends in Egypt is 924 EGP from Jumia within the past 79 months

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