Framework for Marketing Management: Global Edition

336 EGP
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* Number Of Pages 360 * Publisher Pearson * Copyright 2012 * Edition 5 Edition For graduate and undergraduate marketing management courses. This title is a Pearson Globa... more on Jumia

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Technical Specifications

SKU:JU030BKAEIOJNAFAMZ
Model:9780273752516
Color:Multi-Color
Author:Philip Kotler, Kevin Keller

Jumia's Description

  • Number Of Pages 360
  • Publisher Pearson
  • Copyright 2012
  • Edition 5 Edition

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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