'... this volume is a fascinating interdisciplinary study, and well worth reading.' -- Long Range Planning 'Exploring the Tomato is a fascinating and stimulating read,interweaving human stories provided by avowedly economic agents within an explicitly relational analytical framework.' -- Tony Gore, Economic Issues 'The authors of this book claim that the tomato's history mirrors a fundamental shift in how we produce, process, market, and consume our food. To make the case, they combine historical research with organizational analysis, case studies, and interviews with growers, seed producers, warehouse operatives, food processors, and store managers. The results are impressive.' -- James J. Lang, Technology and Culture 'Exploring the Tomato is a wonderful study of contemporary capitalism, as mirrored through the tomato. The authors explore social, economic, historical and biological aspects of the tomato in what deserves to become a minor classic. Read it and enjoy!' -- Richard Swedberg, C...