Acknowledgments. About the Authors. Introduction. INTEGRATING THE INTERNET INSIDE YOUR COMPANY. Cutting Costs across Your Enterprise: How to Run a Tighter, More Competitive Ship. Using the Net as a Resource for Human Resources. Mining the Internet for All It's Worth. http://007: Spying on Your Competitors and Yourself. INTEGRATING THE INTERNET INTO YOUR MARKETING. Your Brand Image and the Internet. Retail: Setting Up Shop on the Net. Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In. Direct Marketing and Sales Support. Public Relations, the Internet Way. Essential Tips for Surviving the Dot-Com Fallout. Afterword. Index.