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Consumer Behaviour Details

  • The best price of Consumer Behaviour by Jumia in Egypt is 408 EGP
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  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Consumer Behaviour are sold at Jumia with prices starting at 612 EGP
  • The first appearance of this product was on Apr 02, 2016

Technical Specifications

SKU:JU030BKAKGGZNAFAMZ
Color:n/a
Model:BACCAH - 9780273717263
Author:Michael R. Solomon / Gary J. Bamossy / Soren Askegaard / Margaret K. Hogg
Main Material:Paperback

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Jumia's Description

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

Consumer Behaviour Price insights and history

  • The cheapest price of Consumer Behaviour in Egypt was 286 EGP from Jumia within the past 77 months
  • The highest price of Consumer Behaviour in Egypt was 408 EGP from Jumia within the past 77 months
  • The price difference between the cheapest and highest price of Consumer Behaviour in Egypt is 122 EGP from Jumia within the past 77 months
  • The average price of Consumer Behaviour in Egypt is 341.50 EGP from Jumia within the past 77 months

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