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Consumer Behaviour

336 EGP

* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780273717263 * Number Of Pages: 728 pages * Edition: 4 This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest ... more on Jumia

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  • The best price of Consumer Behaviour by Jumia in Egypt is 336 EGP
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  • The first appearance of this product was on Apr 02, 2016

Technical Specifications

SKU:JU030BKAKGGZNAFAMZ
Model:BACCAH - 9780273717263
Main Material:Paperback
Author:Michael R. Solomon / Gary J. Bamossy / Soren Askegaard / Margaret K. Hogg

Jumia's Description

  • Publisher: Pearson
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780273717263
  • Number Of Pages: 728 pages
  • Edition: 4
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

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