* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780273717263 * Number Of Pages: 728 pages * Edition: 4 This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research ... more on JumiaBuy it from Jumia
BACCAH - 9780273717263
Michael R. Solomon / Gary J. Bamossy / Soren Askegaard / Margaret K. Hogg
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