Consumer Behaviour

286 EGP

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* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780273717263 * Number Of Pages: 728 pages * Edition: 4 This book links in consumer behaviour th... more on Jumia

Buy it from Jumia

* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780273717263 * Number Of Pages: 728 pages * Edition: 4 This book links in consumer behaviour th... more on Jumia

Consumer Behaviour Details

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Technical Specifications

SKU:JU030BKAKGGZNAFAMZ
Model:BACCAH - 9780273717263
Author:Michael R. Solomon / Gary J. Bamossy / Soren Askegaard / Margaret K. Hogg
Main Material:Paperback

Jumia's Description

  • Publisher: Pearson
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780273717263
  • Number Of Pages: 728 pages
  • Edition: 4
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

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