Consumer Behaviour

336 EGP In stock

* Publisher: Pearson * Copyright: 2010 * Language: English * ISBN13 : 9780273717263 * Number Of Pages: 728 pages * Edition: 4 This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research ... more on Jumia

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  • The best price of Consumer Behaviour by Jumia in Egypt is 336 EGP
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    Cash on DeliveryCredit CardE-Payment
  • Delivery fees are 15 EGP, with delivery expected within 2-5 day(s)
  • Similar products to Consumer Behaviour are sold at CAIRO BOOKS, Jumia with prices starting at 205.20 EGP
  • The first appearance of this product was on Apr 02, 2016
  • Amongst similar products of Consumer Behaviour the cheapest price is 205.20 EGP from CAIRO BOOKS

Technical Specifications

  • SKU:

    JU030BKAKGGZNAFAMZ

  • Model:

    BACCAH - 9780273717263

  • Main Material:

    Paperback

  • Author:

    Michael R. Solomon / Gary J. Bamossy / Soren Askegaard / Margaret K. Hogg

Jumia's Description

  • Publisher: Pearson
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780273717263
  • Number Of Pages: 728 pages
  • Edition: 4
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

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