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CAIRO BOOKS's Description
Sports now constitute one of the most valuable forms of broadcast
entertainment in today’s lucrative international market. This textbook explains
the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing sports broadcasting means that the
financial economy of this area has many unique features. The Economics of
Sports Broadcasting provides an accessible, detailed introduction to all
aspects of economics in this fascinating area.
The book contains a wealth of textbook features and has been written and
designed to facilitate student learning. It includes:
questions of ownership, trade and commodity in sport the historical context
for contemporary sports broadcasting the key players – viewers, TV channels,
sponsors, clubs, event owners and authorities the regulations governing
televised sport the international context for broadcast sport competition and
game theory in sports broadcasting sports broadcasting’s changing landscape of
ownership and supply channels.
This book will be useful for courses in media and broadcasting, economics,
sport management and sports development.