This product may not be available anymore. Click here for similar products.

Marketing: A Critical Textbook

Marketing: A Critical Textbook

Last update 7 months ago

299.90 EGP

LiveOut of stock
Last update 7 months ago

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both ...

Search for similar items

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both ...

Marketing: A Critical Textbook Details

  • The best price of Marketing: A Critical Textbook by CAIRO BOOKS in Egypt is 299.90 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 30, 2014

CAIRO BOOKS's Description

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Each chapter in this book presents the alternative(s) approaches to the topic step by step - Real world case studies and examples - Fully supported with chapter pedagogy - Features a Companion Website, including Instructor's Manual

Reviews of Marketing: A Critical Textbook

  • No reviews exist yet for this product.