This product may not be available anymore. Click here for similar products.

Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market

Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market

Last update 10 months ago

324 EGP

LiveOut of stock
Last update 10 months ago

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporat...

Search for similar items

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporat...

Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market Details

  • The best price of Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market by CAIRO BOOKS in Egypt is 324 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms: * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing * managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Tutor Resource pack available at www.textbooks.elsevier.com * Radical update of seminal and best selling text, popular with practitioners, students and lecturers alike * Updated cases and improved structure and contents makes for contemporary and vital reading * All new tutor resource pack adds extra support for lecturers, enabling easy use in the classroom

Reviews of Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market

  • No reviews exist yet for this product.