Kellogg on Marketing

155 EGP
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The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the ba... more on CAIRO BOOKS

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Kellogg on Marketing Details

  • The best price of Kellogg on Marketing by CAIRO BOOKS in Egypt is 155 EGP
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  • Similar products to Kellogg on Marketing are sold at CAIRO BOOKS, Diwan, Jumia with prices starting at 216 EGP
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

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