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CAIRO BOOKS's Description
The second edition of "Exploring Innovation" offers a contemporary and fresh
perspective on innovation in all its forms. Written with business students in
mind, the book provides a clear and comprehensive introduction to defining,
analysing, managing and fostering innovation. The book's lively, accessible
style and many examples and cases of innovative products and services bring the
new frontiers of business to life. The new edition has been comprehensively
updated to feature: more coverage on the commercial aspects of innovation and
business models; greater emphasis on user innovation; and an introduction to
the concept of open innovation. It is fully revised coverage of innovation
strategy and includes expanded material on the management of innovation,
linking a number of managerial techniques to a specific model of the management