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CAIRO BOOKS's Description
Informed by research and practical experience, Paul Burns' successful text
synthesizes good management practice for students and encourages and develops
entrepreneurial skills. Clearly structured and accessibly presented, the
comprehensive coverage includes accounting control and decision-making as well
as chapters on family businesses, corporate, international, and social
entrepreneurship. Mini case examples and new long case studies are used to
illustrate how concepts are implemented in small, growing, and successful
firms, and the text is fully supported by structured teaching resources.