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Business-to-Business Marketing (SAGE Advanced Marketing Series) Details

  • The best price of Business-to-Business Marketing (SAGE Advanced Marketing Series) by CAIRO BOOKS in Egypt is 299.90 EGP
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  • Similar products to Business-to-Business Marketing (SAGE Advanced Marketing Series) are sold at Jumia with prices starting at 612 EGP
  • The first appearance of this product was on Aug 20, 2014

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CAIRO BOOKS's Description

The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined: Featuring updated case studies and a range of new examples Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability Extended coverage of Key Account Management Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.

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