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Business-to-Business Marketing (SAGE Advanced Marketing Series)

Business-to-Business Marketing (SAGE Advanced Marketing Series)

Last update 6 months, 4 weeks ago

299.90 EGP

LiveOut of stock
Last update 6 months, 4 weeks ago

The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed...

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The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed...

Business-to-Business Marketing (SAGE Advanced Marketing Series) Details

  • The best price of Business-to-Business Marketing (SAGE Advanced Marketing Series) by CAIRO BOOKS in Egypt is 299.90 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to Business-to-Business Marketing (SAGE Advanced Marketing Series) are sold at Jumia with prices starting at 412 EGP
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined: Featuring updated case studies and a range of new examples Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability Extended coverage of Key Account Management Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.

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