"A remarkable book that eases you into the important world of search engine advertising‎.‎ Read it before your competitors do‎!‎" ‎-Danny Sullivan‎,‎ Editor SearchEngineWatch‎.‎com Nothing delivers high‎-quality traffic like the search engines‎,‎ but if you‎'‎re not showing up prominently in the results for your desired keywords‎,‎ that means your competition is‎.‎ The way to gain control and maximize profit is to take advantage of paid search results‎.‎ Paid search engine listings can deliver site visitors who want to buy what you sell‎.‎ And they can pinpoint exactly the right landing pages using not only keywords‎,‎ but also geography‎,‎ time of day‎,‎ and more‎.‎ With a little education and pre‎-planning‎,‎ any company can launch a profitable search engine advertising program‎.‎ Key features in this book include learning how to‎:‎ * Buy top positions on the major search engines profitably * Transform poor ad copy into ads that deliver results * Increase visitor‎-to‎-buyer conversions * Begin paid search advertising now‎,‎ even if you‎'‎re a novice * Use advanced techniques to evaluate and improve your results * Leverage successes from Google into Yahoo‎,‎ Microsoft‎,‎ and more * Leave the unprofitable clicks to your competition while grabbing the most profitable ones