PUBLIC RELATIONS WRITING‎:‎ FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose‎.‎ The text guides students through a logical progression of PR writing‎,‎ starting with an explanation of how this kind of writing is unique‎,‎ and by exploring the legal and ethical obligations‎.‎ The writing principles section‎,‎ which covers both style and techniques‎,‎ is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs‎:‎ emails‎,‎ memos‎,‎ letters‎,‎ reports and proposals‎,‎ backgrounders and position papers‎.‎ Writing for mass media and the more complex Public Relations writing functions‎,‎ including media kits‎,‎ media pitches‎,‎ print and online newsletters‎,‎ brochures‎,‎ magazines‎,‎ including those online‎,‎ and annual reports are also covered in this thorough and comprehensive guide‎.‎