This pocket guide is a cartoon book with a serious message ‎- it explores the world of commercial transactions‎:‎ selling products and services‎.‎ It will take the salesperson through the course of the sales process in an informative and entertaining way‎.‎ Selling Services and Products begins by establishing an understanding of customers‎'‎ needs and moves through getting an appointment to meet them‎,‎ to the moment when the sale is closed‎.‎ It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter‎.‎ Everybody constantly makes transactions of one kind or another‎,‎ so the selling process embodies a fundamental human activity ‎- the need to persuade somebody about something‎,‎ so that both parties benefit‎.‎ This book will profit not only sales executives‎,‎ but everyone‎.‎