Management Strategy

288 ج.م. In stock

* Publisher‎:‎ McGraw‎-Hill * Copyright‎:‎2010 * Language‎:‎ English * ISBN13 ‎:‎9780071289412 * Number Of Pages‎:‎ 216 pages * Edition‎:‎2 ‎"‎Management Strategy‎:‎ Achieving Sustained Competitive Advantage‎,‎ 2/e‎"‎‎,‎ by Alfred Marcus‎,‎ is a brief‎,‎ focused paperback text‎,‎ allowing ample time for the instructor to incorporate other materials commonly used in this course‎,‎ such as cases‎,‎ readings‎,‎ and/or simulations‎.‎ The text focuses on ... المزيد عند جوميا

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  • أفضل سعر لـ Management Strategy من جوميا فى مصر هو 288 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى إبريل 04, 2016

المواصفات الفنية

  • SKU:

    JU030BKAKHJANAFAMZ

  • Model:

    BACCAH - 9780071289412

  • Main Material:

    Paperback

  • Author:

    Alfred Allen Marcus

وصف جوميا

  • Publisher‎:‎ McGraw‎-Hill
  • Copyright‎:‎2010
  • Language‎:‎ English
  • ISBN13 ‎:‎9780071289412
  • Number Of Pages‎:‎ 216 pages
  • Edition‎:‎2
‎"‎Management Strategy‎:‎ Achieving Sustained Competitive Advantage‎,‎ 2/e‎"‎‎,‎ by Alfred Marcus‎,‎ is a brief‎,‎ focused paperback text‎,‎ allowing ample time for the instructor to incorporate other materials commonly used in this course‎,‎ such as cases‎,‎ readings‎,‎ and/or simulations‎.‎ The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions‎.‎ Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and‎,‎ ultimately‎,‎ outcomes‎,‎ ‎"‎Management Strategy‎"‎ focuses on the types of analyses and strategic moves required‎,‎ given the industry‎,‎ environment‎,‎ and a company‎'‎s internal resources‎.‎In eight chapters‎,‎ this textbook builds upon the analysis process and demonstrates how strategy impacts an organization‎'‎s position in comparison to its competitors‎,‎ both in terms of the cost and quality of its products and the scope of businesses in which it is involved ‎(‎vertical and horizontal integration‎)‎‎,‎ as well as its global versus domestic reach‎.‎ The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower‎.‎

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