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سعر ومواصفات Global Logistics Management : A Competitive Advantage for the New Millennium

  • أفضل سعر لـ Global Logistics Management : A Competitive Advantage for the New Millennium by جوميا فى مصر هو 189 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى يونيو 26, 2017

المواصفات الفنية

SKU:JU030BK1JA9GKNAFAMZ
المؤلف:Gourdin
الموديل:9781557868831

وصف جوميا

  • Paperback ‎- Number of Pages‎:‎ 320 pages
  • Dimensions‎:‎ 171.5 x 246.1 x 18mm ‎- 597.18g
  • Publication date‎:‎ 01 Oct 2000
  • Publisher‎:‎ John Wiley and Sons Ltd
  • Imprint‎:‎ BLACKWELL PUBLISHERS
  • Publication City/Country‎:‎ Oxford‎,‎ United Kingdom

Part I Introduction to logistics‎:‎ logistics ‎- the historical perspective‎;‎ logistics ‎- the modern perspective‎;‎ components of a logistics system‎;‎ the role of logistics in the organization‎;‎ logistics as a source of competitive advantage‎;‎ why is management interest in logistics growing‎?‎‎;‎ trends in global trade‎;‎ customers are demanding greater value‎;‎ transportation privatization and liberalization‎;‎ environmental concerns‎;‎ changing view of inventory‎;‎ continuing advances in information technology‎;‎ electronic commerce‎;‎ logistics in the global organization‎;‎ conceptual model and statement of purpose‎;‎ part summary‎;‎ questions for review‎.‎ Part II Logistics in the organization‎:‎ introduction‎;‎ the marketing/logistics partnership‎;‎ marketing and logistics channels‎;‎ alternative channel structures‎;‎ why do channels develop‎?‎‎;‎ channel flows‎;‎ designing effective channels‎;‎ environmental issues‎;‎ marketing issues‎;‎ channel management issues‎;‎ formal and informal channel relationships‎;‎ domestic versus global channels‎;‎ f‎.‎‎.‎‎.‎

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