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Global Logistics Management : A Competitive Advantage for the New Millennium Details

  • The best price of Global Logistics Management : A Competitive Advantage for the New Millennium by Jumia in Egypt is 189 EGP
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Technical Specifications

SKU:JU030BK1JA9GKNAFAMZ
Model:9781557868831
Author:Gourdin

Jumia's Description

  • Paperback - Number of Pages: 320 pages
  • Dimensions: 171.5 x 246.1 x 18mm - 597.18g
  • Publication date: 01 Oct 2000
  • Publisher: John Wiley and Sons Ltd
  • Imprint: BLACKWELL PUBLISHERS
  • Publication City/Country: Oxford, United Kingdom

Part I Introduction to logistics: logistics - the historical perspective; logistics - the modern perspective; components of a logistics system; the role of logistics in the organization; logistics as a source of competitive advantage; why is management interest in logistics growing?; trends in global trade; customers are demanding greater value; transportation privatization and liberalization; environmental concerns; changing view of inventory; continuing advances in information technology; electronic commerce; logistics in the global organization; conceptual model and statement of purpose; part summary; questions for review. Part II Logistics in the organization: introduction; the marketing/logistics partnership; marketing and logistics channels; alternative channel structures; why do channels develop?; channel flows; designing effective channels; environmental issues; marketing issues; channel management issues; formal and informal channel relationships; domestic versus global channels; f...

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