Fresh … one of the major players in the home appliances field!Fresh Electric Company for Home Appliances was founded in Egypt in 1987 with a dream of introducing cutting-edge technology and affordable quality products to enhance customers’ livesDriven by 30 years of expertise in the market and a passion to always innovate, Fresh currently exports to over 60 countries serving more than 150 million customers in Europe, Africa, the Middle East and Asia while maintaining its position as a leader in the local market.