A key text‎.‎ Rich‎,‎ stimulating and easy to read‎.‎ ‎-‎- Shimon Shmueli‎,‎ Elon University‎,‎ USA I will be using as a key text‎.‎‎.‎‎.‎ Very excited to finally have a book for my course‎.‎ ‎-‎- Cyn Roberts‎,‎ Art Institute of Portland‎,‎ USA An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice‎.‎ Good for both product and communication design‎.‎ ‎-‎- Paul Mazzucca‎,‎ Mt Hood Community College‎,‎ OR‎,‎ USA Clear and informative overview of the industry and well laid out with current examples and diagrams‎.‎ Excellent visuals‎.‎ ‎-‎- Louise Parkinson‎,‎ Fashion department‎,‎ Huddersfield University‎,‎ UK