In every industry‎,‎ a very small number of organisations are fast‎,‎ fit and clearly out in front ‎- they are the market leaders ‎- and are followed by a few ambitious companies nipping at their heels‎.‎ If you want your company to break away from the pack ‎- and stay ahead of it‎,‎ then this is the book for you‎.‎ Break from the Pack will give you the tools you need to achieve and sustain genuine market leadership‎.‎ Harari indentifies the ten common mistake that keep companies trapped in the pack‎,‎ and introduces six strategies so you can take your company where competitors can‎'‎t follow‎.‎ Break from the Pack reveals new ways to take your customers far beyond mere ‎'‎satisfaction‎'‎ and shows you how to innovate in even the most mundane areas of your business‎.‎ If you follow its guidance‎,‎ you‎'‎ll learn how to acquire what really matters‎:‎ talent‎,‎ imagination‎,‎ foresight‎,‎ speed‎,‎ rebelliousness and inspiration‎.‎ Don‎'‎t be a copycat‎,‎ be a market leader‎.‎