In every industry, a very small number of organisations are fast, fit and clearly out in front - they are the market leaders - and are followed by a few ambitious companies nipping at their heels. If you want your company to break away from the pack - and stay ahead of it, then this is the book for you. Break from the Pack will give you the tools you need to achieve and sustain genuine market leadership. Harari indentifies the ten common mistake that keep companies trapped in the pack, and introduces six strategies so you can take your company where competitors can't follow. Break from the Pack reveals new ways to take your customers far beyond mere 'satisfaction' and shows you how to innovate in even the most mundane areas of your business. If you follow its guidance, you'll learn how to acquire what really matters: talent, imagination, foresight, speed, rebelliousness and inspiration. Don't be a copycat, be a market leader.