"Analysis for Marketing Planning‎,‎ 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document ‎- the Marketing Plan‎.‎ Whether studying Marketing strategy or Product/Brand Management decisions‎,‎ students need to be able to make decisions based from sound analysis‎.‎ This book does not attempt to cover all aspects of the marketing plan‎;‎ rather it focuses on the analysis pertaining to a product‎'‎s environment‎,‎ customers and competitors‎.‎